These are the adorable viral images of an adventure influencer and his beloved pet cat hiking in the wild.

John Yoshihara Jr., better known as JJ Yosh, boasts 638,000 followers on Instagram and 225,000 followers on Twitter, where he posts footage of his adventures in the wild with his pet cat, Simon.

Simon even boasts his own Instagram profile, where he calls himself ‘Simon Yosh the Adventure Cat’ and has 485,000 followers.

Most of Simon’s and 38-year-old JJ’s adventures take place in and around Boulder, Colorado, where he moved to around a decade ago from San Jose in California.

JJ told Newsflash: “I adopted my cat Simon in 2016. He is my most important family member. I do everything with him, I take him on hikes in Colorado, but also road trips and other adventures. Most days, though, he is by my side around the house as I’m working.

“We mostly do day hikes on the trails near Boulder. Animals are allowed in some wilderness areas, so I have to make sure before I go that I can bring Simon. Sometimes I take him on longer hikes where we camp.”

JJ’s relationship with cats goes back a long way. He told Newsflash: “I had cats growing up and wanted one once I moved to Colorado. I became more passionate about cats once I started taking Simon outdoors with me and seeing how much he enjoyed the outdoors.

“I love cats and I’m not a fan of dogs. I’ve always been more interested in cats, but I also have a few aquariums with fish. I’ve had one of the aquariums since college.”

They say dogs are like their owners, and apparently cats too, with JJ telling Newsflash: “He loves eating shrimp. That’s my favourite food too, so whenever I’m eating it, Simon tries to take some. He also likes sushi like tuna and salmon.”

JJ has some advice for anyone thinking of getting a cat, telling Newsflash: “Cats are escape artists. Simon is really good at getting out of his harness when we are outside, so you have to keep a close eye on them, even when they are on a leash!”

JJ runs a video production company, but his viral photos and videos with Simon have led him to paid influencing work promoting cat products and outdoor gear.

He says his photos and videos are so popular that Simon has even been recognised by fans when the two are out and about.

He told Newsflash: “Some of his fans have even sent us drawings of him they’ve done.”

JJ revealed that his influencing work with Simon is not always plain sailing: “When he falls asleep, it’s really hard to wake him up. Sometimes he will fall asleep when we are doing a video shoot and it’s hard to get him to ‘act’!”