McDonald’s has caused a McFlurry of interest in Austria after introducing a body wash as a premium for regular customers.
The burger giants claimed on social media that the cucumber-scented shower foam came after years of research in their burger beauty lab.
The fast food chain – which runs nearly 200 restaurants in Austria – branded the body wash as nothing less than a “revolution in skin care.”
McDonald’s Austria has been promoting the limited-edition shower foam with images and videos showing a bearded, chunky man in the shower.
Another image shows him stretched out on a bed of cucumbers with a towel around his head.
Anyone collecting 15 points via the McDonald’s Austria app can pick up one tube of the body wash.
But its introduction has been met with mixed reactions from burger fans.
Instagram user han_trav assumed it was an ‘August Fool’s’ joke and branded its launch a ‘total flop’.
Kezia_yellow, meanwhile, just commented: ‘Oh dear’.
However, the majority of followers reacted favourably to the enterprise’s latest marketing stunt.
Danijela1120 said: ‘At first I thought this was a joke. I got to have one myself!’
Marie_Haas_ called on the fast-food firm to introduce a chicken-nugget or fries-flavoured body wash next – a suggestion the company reacted to by replying: ‘Thanks for your input! ;)’
Other followers took the opportunity to complain about recently implemented price hikes and to demand a comeback of curly fries.
McDonald’s previously treated its customers to bath towels and Christmas-themed socks.
The global fast-food giant’s opened its first restaurant in Austria at Schwarzenberg Square in the city centre of Vienna in 1977.
It is the Central European country’s fast-food eatery market leader.
McDonald’s Austria’s franchisees employ around 9,600 staff.
The company has managed to constantly increase its turnover to an all-time high of EUR 715 million (GBP 602 million) in 2020, up from EUR 705 million (GBP 594 million) in the previous year and EUR 586 million (GBP 493 million) in 2016.